{"id":10238,"date":"2025-07-17T13:25:35","date_gmt":"2025-07-17T11:25:35","guid":{"rendered":"https:\/\/cms.zdv.uni-mainz.de\/fb02-ifp-polkom\/?page_id=10238"},"modified":"2025-09-08T15:19:41","modified_gmt":"2025-09-08T13:19:41","slug":"personenseite-hanna-paulke","status":"publish","type":"page","link":"https:\/\/polkom.ifp.uni-mainz.de\/en\/personenseite-hanna-paulke\/","title":{"rendered":"Hanna Paulke&#8217;s Profile Page"},"content":{"rendered":"\n<div class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\"><jgu-base-section react-props=\"{&quot;color&quot;:&quot;light&quot;,&quot;align&quot;:&quot;wide&quot;,&quot;padding&quot;:&quot;medium&quot;}\">\n<div class=\"jgu-bgsection bg bg-light\"><div class=\"content padding-medium\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\"><jgu-base-heading react-props=\"{\n    &quot;index&quot;: &quot;Research Associate&quot;,\n    &quot;tags&quot;: {\n        &quot;htmlTag&quot;: &quot;h2&quot;,\n        &quot;classTag&quot;: &quot;&quot;,\n        &quot;tag&quot;: &quot;h2&quot;\n    },\n    &quot;heading&quot;: &quot;Hanna Paulke, M.A.&quot;,\n    &quot;textAlign&quot;: &quot;left&quot;,\n    &quot;anchor&quot;: &quot;&quot;,\n    &quot;color&quot;: &quot;red&quot;\n}\"><\/jgu-base-heading>\n\n\n\n<p><strong>Since 2024<a href=\"https:\/\/www.polkom.ifp.uni-mainz.de\/files\/2024\/03\/Portrait-Hanna-Paulke-quer--scaled.jpg\"><\/a><\/strong><\/p>\n\n\n\n<p>Research Associate at the Chair of Political Communication of Prof. Dr. Marcus Maurer at the Institute for Communication Studies at Johannes Gutenberg University Mainz. Collaboration in the research project funded by the German Research Foundation (DFG) &#8220;<a href=\"https:\/\/www.polkom.ifp.uni-mainz.de\/forschung\/\" target=\"_blank\" rel=\"noreferrer noopener\">Political Online Microtargeting in the Context of the 2024 European Elections: Attitudes, Knowledge, Participation, Privacy<\/a>&#8221; with the <a href=\"https:\/\/medienpsychologie.uni-hohenheim.de\/\" target=\"_blank\" rel=\"noreferrer noopener\">Chair of Media Psychology at the University of Hohenheim.<\/a> <\/p>\n\n\n\n<p><strong>2022-2023  <\/strong><\/p>\n\n\n\n<p>Junior Associate at Bernstein Analytics in political and communication consulting.<\/p>\n\n\n\n<p><strong>2019-2022<\/strong><\/p>\n\n\n\n<p>Master&#8217;s degree in Communication Studies at Free University Berlin.<\/p>\n\n\n\n<p>During her master&#8217;s degree program: Student employee at Kruger Media (Creative Campaigning) and student employee at the Center for Responsible Research and Innovation of Fraunhofer IAO (Societal Trends and Technologies).<\/p>\n\n\n\n<p><strong>2018-2019<\/strong><\/p>\n\n\n\n<p>Junior Consultant at Prime Research.<\/p>\n\n\n\n<p><strong>2014-2018<\/strong><\/p>\n\n\n\n<p>Bachelor&#8217;s degree in Communication Studies and Political Science at Johannes Gutenberg University Mainz.<\/p>\n\n\n\n<p>During her bachelor&#8217;s degree program: Student employee at Prime Research and graduate assistant at the Institute for Communication Studies in the research units Media Psychology and Media Convergence.<\/p>\n\n\n\n<p> <\/p>\n\n\n<jgu-base-heading react-props=\"{\n    &quot;tags&quot;: {\n        &quot;htmlTag&quot;: &quot;h3&quot;,\n        &quot;classTag&quot;: &quot;&quot;,\n        &quot;tag&quot;: &quot;h3&quot;\n    },\n    &quot;heading&quot;: &quot;Research Interests&quot;,\n    &quot;textAlign&quot;: &quot;left&quot;,\n    &quot;anchor&quot;: &quot;&quot;,\n    &quot;index&quot;: &quot;&quot;,\n    &quot;color&quot;: &quot;red&quot;\n}\"><\/jgu-base-heading>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Political Communication<\/li>\n\n\n\n<li>Campaign Communication (Use of Technologies and Data)<\/li>\n\n\n\n<li>Impact of Campaign Communication (Knowledge, Attitudes, Participation)<\/li>\n\n\n\n<li>Qualitative and quantitative methods of social science data collection and analysis<\/li>\n<\/ul>\n\n\n<jgu-base-heading react-props=\"{\n    &quot;index&quot;: &quot;&lt;br&gt;&quot;,\n    &quot;tags&quot;: {\n        &quot;htmlTag&quot;: &quot;h3&quot;,\n        &quot;classTag&quot;: &quot;&quot;,\n        &quot;tag&quot;: &quot;h3&quot;\n    },\n    &quot;heading&quot;: &quot;Publications&quot;,\n    &quot;textAlign&quot;: &quot;left&quot;,\n    &quot;anchor&quot;: &quot;&quot;,\n    &quot;color&quot;: &quot;red&quot;\n}\"><\/jgu-base-heading>\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><jgu-base-heading react-props=\"{\n    &quot;tags&quot;: {\n        &quot;htmlTag&quot;: &quot;h4&quot;,\n        &quot;classTag&quot;: &quot;&quot;,\n        &quot;tag&quot;: &quot;h4&quot;\n    },\n    &quot;heading&quot;: &quot;Contact&quot;,\n    &quot;textAlign&quot;: &quot;left&quot;,\n    &quot;anchor&quot;: &quot;&quot;,\n    &quot;index&quot;: &quot;&quot;,\n    &quot;color&quot;: &quot;red&quot;\n}\"><\/jgu-base-heading>\n\n\n<jgu-base-idm-person react-props=\"{\n    &quot;id&quot;: &quot;313537&quot;,\n    &quot;organizationId&quot;: 639,\n    &quot;roleId&quot;: 16,\n    &quot;name&quot;: &quot;&quot;,\n    &quot;link&quot;: &quot;idm&quot;,\n    &quot;skipDetails&quot;: [],\n    &quot;align&quot;: &quot;left&quot;,\n    &quot;color&quot;: &quot;default&quot;,\n    &quot;mode&quot;: &quot;edit&quot;,\n    &quot;linkType&quot;: &quot;idm&quot;\n}\">\n        \n<\/jgu-base-idm-person>\n\n\n\n<p><strong>Consultation Hour:<\/strong> by appointment, Georg-Forster-Building, Room 03-217<\/p>\n\n\n\n<p><strong>Postal Address:<br\/><\/strong>Johannes Gutenberg University Mainz<br\/>Institute for Communication Studies<br\/>Hanna Paulke<br\/>Jakob-Welder-Weg 12<br\/>55128 Mainz<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/jgu-base-section><\/div>\n    <div style=\"display: none\">\n        \n    <\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1745,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-10238","page","type-page","status-publish","hentry"],"content_raw":"<!-- wp:group {\"align\":\"wide\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group alignwide\"><!-- wp:jgu\/section {\"color\": \"light\"} -->\n<div class=\"jgu-bgsection bg bg-light\"><div class=\"content padding-medium\"><!-- wp:columns -->\n<div class=\"wp-block-columns\"><!-- wp:column {\"width\":\"75%\"} -->\n<div class=\"wp-block-column\" style=\"flex-basis:75%\"><!-- wp:jgu\/heading {\"index\":\"Research Associate\",\"tags\":{\"htmlTag\":\"h2\",\"classTag\":\"\",\"tag\":\"h2\"},\"heading\":\"Hanna Paulke, M.A.\"} \/-->\n\n<!-- wp:paragraph {\"translatedWithWPMLTM\":\"1\"} -->\n<p><strong>Since 2024<a href=\"https:\/\/www.polkom.ifp.uni-mainz.de\/files\/2024\/03\/Portrait-Hanna-Paulke-quer--scaled.jpg\"><\/a><\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"translatedWithWPMLTM\":\"1\"} -->\n<p>Research Associate at the Chair of Political Communication of Prof. Dr. Marcus Maurer at the Institute for Communication Studies at Johannes Gutenberg University Mainz. Collaboration in the research project funded by the German Research Foundation (DFG) \"<a href=\"https:\/\/www.polkom.ifp.uni-mainz.de\/forschung\/\" target=\"_blank\" rel=\"noreferrer noopener\">Political Online Microtargeting in the Context of the 2024 European Elections: Attitudes, Knowledge, Participation, Privacy<\/a>\" with the <a href=\"https:\/\/medienpsychologie.uni-hohenheim.de\/\" target=\"_blank\" rel=\"noreferrer noopener\">Chair of Media Psychology at the University of Hohenheim.<\/a> <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"translatedWithWPMLTM\":\"1\"} -->\n<p><strong>2022-2023  <\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"translatedWithWPMLTM\":\"1\"} -->\n<p>Junior Associate at Bernstein Analytics in political and communication consulting.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>2019-2022<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"translatedWithWPMLTM\":\"1\"} -->\n<p>Master's degree in Communication Studies at Free University Berlin.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"translatedWithWPMLTM\":\"1\"} -->\n<p>During her master's degree program: Student employee at Kruger Media (Creative Campaigning) and student employee at the Center for Responsible Research and Innovation of Fraunhofer IAO (Societal Trends and Technologies).<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>2018-2019<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"translatedWithWPMLTM\":\"1\"} -->\n<p>Junior Consultant at Prime Research.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>2014-2018<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"translatedWithWPMLTM\":\"1\"} -->\n<p>Bachelor's degree in Communication Studies and Political Science at Johannes Gutenberg University Mainz.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"translatedWithWPMLTM\":\"1\"} -->\n<p>During her bachelor's degree program: Student employee at Prime Research and graduate assistant at the Institute for Communication Studies in the research units Media Psychology and Media Convergence.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p> <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:jgu\/heading {\"tags\":{\"htmlTag\":\"h3\",\"classTag\":\"\",\"tag\":\"h3\"},\"heading\":\"Research Interests\"} \/-->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item {\"translatedWithWPMLTM\":\"1\"} -->\n<li>Political Communication<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item {\"translatedWithWPMLTM\":\"1\"} -->\n<li>Campaign Communication (Use of Technologies and Data)<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item {\"translatedWithWPMLTM\":\"1\"} -->\n<li>Impact of Campaign Communication (Knowledge, Attitudes, Participation)<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item {\"translatedWithWPMLTM\":\"1\"} -->\n<li>Qualitative and quantitative methods of social science data collection and analysis<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:jgu\/heading {\"index\":\"\\u003Cbr\\u003E\",\"tags\":{\"htmlTag\":\"h3\",\"classTag\":\"\",\"tag\":\"h3\"},\"heading\":\"Publications\"} \/-->\n\n<!-- wp:jgu\/fis {\"locale\":\"en-US\",\"n\":\"5\",\"user\":\"hpaulke\"} \/--><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"width\":\"25%\"} -->\n<div class=\"wp-block-column\" style=\"flex-basis:25%\"><!-- wp:jgu\/heading {\"tags\":{\"htmlTag\":\"h4\",\"classTag\":\"\",\"tag\":\"h4\"},\"heading\":\"Contact\"} \/-->\n\n<!-- wp:jgu\/idm-person {\"id\":\"313537\",\"organizationId\":639,\"roleId\":16} \/-->\n\n<!-- wp:paragraph {\"translatedWithWPMLTM\":\"1\"} -->\n<p><strong>Consultation Hour:<\/strong> by appointment, Georg-Forster-Building, Room 03-217<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"translatedWithWPMLTM\":\"1\"} -->\n<p><strong>Postal Address:<br\/><\/strong>Johannes Gutenberg University Mainz<br\/>Institute for Communication Studies<br\/>Hanna Paulke<br\/>Jakob-Welder-Weg 12<br\/>55128 Mainz<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns --><\/div><\/div>\n<!-- \/wp:jgu\/section --><\/div>\n<!-- \/wp:group 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